Something I’ve been wondering lately is why Facebook doesn’t get involved in online dating? One of the biggest problems with online dating is knowing whether or not a site is reputable (after all, you’d be giving them your personal information, including perhaps your credit card details), but another problem is working out how many of the users they claim to have are actually active (and REAL). Having a large and active user base is the holy grail for most dating sites.
There are a number of sites who exaggerate their numbers, but there are even worse sites who create fake profiles to seem more popular than they are (then disappoint their customers when they don’t get many replies!). This is more common with adult sites, and it’s even harder to tell on those kinds of sites, as people try to be as anonymous as possible, creating further doubt.
I’m sure someone else has already thought of this idea long before me (I know there are some apps already not sanctioned by Facebook themselves though), but with a database of users as large as Facebook’s why don’t Facebook themselves try their own dating service? Users could opt in to the service, which could be in the form of an app, and like other apps, users can choose their own privacy settings depending on whether or not they want their friends (and the general public) to know that they’re looking (you might get unwanted date invites from your friends and colleagues!). You could create a dating profile using the details from the user’s Facebook profile with the click of a few buttons… and if anyone’s used online dating before, you’ll know that writing an online profile is really tedious, and selling yourself in this respect is an art form in itself (there is a business in writing online dating profiles!).
Your Facebook page would already have quite a lot about your likes/dislikes, your interests, and maybe even more (like your religion if you have one, your political views, and so on). It would only take someone to write a smart matching algorithm to match potential mates using the wealth of information available on Facebook. Facebook users could opt in or out of the service at the click of a button. With reportedly over one billion active users, it could potentially be the biggest and most useful dating app/site in the world. Food for thought perhaps?
Imagine personalised recommendations, for a potential partner or even just a friendship, that partnered you with relevant people. For example: Matt, you and Belinda both enjoy mountain biking and hiking, watching action movies, travelling around Asia, eating at Italian restaurants, and are looking for a long-term relationship with a view to marriage. Much better than “Hey, you have 10 friends in common! How about it?”, I think.
Some existing Facebook dating apps include Zoosk, SpeedDate and Online People, but there’s much room for improvement (none of these are actually very good). For traditional online dating websites and smartphone apps, check out our post on Online Dating – The Best Dating Websites & Apps To Look For Love.
What do you think? Do you think a dating site spun off from Facebook profiles – like Facebook Dating – is a good idea?